Marketing Tips for Beauty Bloggers
It can be hard to know where to start when entering the world of blogging due to the highly saturated beauty industry, but don’t let that put you off. If you do everything right to set up your blog correctly and get your social channels on track, you’ll be the new industry leader in no time! Read on to learn our top tips.
Buy a Domain and Hosting
Don’t rely on name.blogspot.com or something similar, if you want brands to take you seriously, you need to host it yourself. It may sound scary, but it’s very easy to buy a domain, and you can use the same hosting if you want, making setup very easy.
Choose a Design
Whether you use WordPress (like most platforms) or another platform, you can usually choose a theme so that your site displays quickly with a fixed style, and most of the work can be done without a developer. I highly recommend people choose a paid theme over a free one, because a lot of the key things you want (responsive design, detailed CSS styling, etc.) are there and can be developed further than your traditional basic template.
Get Your Channels
Once you’ve chosen your domain, you’ll want to make sure all of your social channels are available as well. Get them as soon as possible so you don’t miss out. Even if you don’t want to use the platform yet, it might be worth acquiring it ahead of time to reserve a username.
Adopt Tik Tok
Tik Tok is still in its infancy, but it’s become the new hotness and those who adopt the platform soon will be one step ahead of the competition. Instagram is becoming a very busy place and your voice may get lost, but Tik Tok still offers a great way to reach the masses and quickly establish yourself as a major beauty influencer.
Create Lots of Content
If you really want to rank on Google, each post should be at least 500 words. You should also be producing content on a regular basis. This is why I usually recommend that aspiring bloggers start writing content 3 months before publishing so that they have a backlog of content to plan for and then focus on other tasks like publishing. B. Structure of social profiles.
Keyword Research
It may be tempting to write about content that interests you, and you should absolutely do that, but you can also benefit from researching how your “competitors” or other sites in your area rank and generate traffic. SEMrush is a great tool because you can see the “Traffic Percentage” which calculates how many people search for the term per month compared to where you rank for that term on Google. If you can find multiple websites with key terms and pages, you can create your own version and get good results in terms of inbound traffic.
Video Video Video
I can’t say it often enough, the future is video. It can be nerve-wracking to step in front of the camera, but the more you do it, the more natural it will feel. Set up a shooting area, get some decent camera equipment (a decent smartphone will do the trick these days) and a tripod as it needs to be stable. Make sure there’s nothing moving in the background as this can appear unprofessional and distracting. Plan your video like a blog post, with a clear idea of what you’re going to talk about, but without the need for a script (unless you really want to).
PR
If you want to be successful on Google and get your brand noticed, you need to appear in magazines, newspapers, radio, and TV. To do this, I recommend adding some beauty writing journalists on Twitter and lending your voice to relevant posts. They’re always in need of case studies or experts speaking on specific topics, and will often link to your site from their publications.
Scheduling Social Media Posts
Don’t write all your social media posts at once unless you really have the time. Time is at a premium for most bloggers (as most of us work full-time), so it can be helpful to plan your social media posts ahead of time, either early in the week or early in the month. Think about themed posts. So in October, make sure you have a Halloween post on or before the last day. You can use a site like Hootsuite to schedule your posts.
Journorequest
The popular Twitter hashtag Journorequest is a great way to find journalists looking for bloggers or case studies (as mentioned in the link building section). I usually use Tweetdeck to easily browse Journorequest in a nice format. You can also use Journoquest to find brands that might want to work with you. On Tweetdeck, include your brand name in any spelling to make sure you can see when you’re mentioned but not directly tagged.
Learn the Basics of Blogging
Whether it’s titles and meta descriptions, heading breakdowns (H1, H2, H3, etc.), or site structure, there are many basic areas of blogging that you need to understand if you want to perform well on Google.
Internal Links
When writing blog posts, you need to remember that you need three internal links for each post. What I mean by “internal links” are hyperlinks that point from your blog post to another post on your website. So if you mention other products you’ve written about, you can link to that page on your website, which will help users find more interesting details and help you rank better on Google. Internal linking is one of the most underrated strategies for bloggers.
Attend events
I can’t stress the value of these enough. Whether it’s a beauty event, a marketing event like Take It Offline, or a major conference, you can learn a lot. I should mention that you’ll learn a lot from conference talks, but you’ll learn even more from making connections and networking because the practical advice is priceless. This also allows you to ask direct questions and receive answers that are relevant to your blog and situation.
Actions
If you really want to see progress, stay motivated, and look for opportunities, you should track certain metrics, such as: B. Followers on each social platform. I usually record numbers once a month, on the 1st of each month. This allows me to see when certain channels or platforms are performing well or poorly, which can help me determine if certain actions are working. I also record any features I receive in other publications, as this can be helpful when speaking to other brands.
Set up Google Analytics and Search Console
Search Console (or Webmaster Tools) can help you identify problems with your site, while Google Analytics allows you to measure traffic and conversions (whatever you consider “conversions” to be). GA can also show you where traffic is coming from and to which pages.
Create a Media Kit
When you work with brands, they will often ask for a media kit to get an idea of your number and how much you charge. More than anything, this shows professionalism and that they know not to be cheeky about price or terms.
I hope you find this helpful. If you have questions, feel free to contact us.
