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Master the Perfect Skincare Routine: Step-by-Step Daily Guide
Skin Care

Master the Perfect Skincare Routine: Step-by-Step Daily Guide

25 May 2025


This skincare routine will change your face.

You’ve read beauty blogs and picked your favorite products – cleanser, toner, serum, moisturizer, eye cream – and if you use them every day, your skincare routine is perfect… right?

Sorry to break the bad news, but if you don’t know how to use these products in the right order, you should rethink your decision.

If we’re going to spend a fortune on skincare, we want the products to work to their full potential. The right order is crucial – don’t rush it.

To share our knowledge with you, we’ve compiled a comprehensive list of steps and products that are perfect for all skin types.

You don’t have to use everything on this list, but you should follow this order.

Daytime and nighttime routine

In simple terms: unless you use two products in each category, your morning and nighttime skincare routine is pretty much the same.

1. Cleansing Products

For the products to work, the skin needs to be fresh and new – that’s where cleansing comes in.

Everyone should cleanse themselves in the morning and especially at night. When you step out the door, your face is covered not only with makeup (if you wear makeup), but also with dirt.

Even if you’re less exposed to air at night, your skin can sweat and accumulate bacteria while you sleep.

How does it work?

Wash your hands.

Massage the cleanser gently into your skin for about 1 minute.

Rinse off with warm water.

Pat your skin dry with a clean towel.

Pro tip: Try double cleansing at night. First, remove your makeup using a non-comedogenic oil (jojoba works well) or an oil-based cleanser. Then use a water-based cleanser.

Water-based or oil-based cleansers

Oil-based products are best for removing makeup and sunscreen residue, while water-based products are best for removing dirt and sweat.

“Choosing the right cleanser depends on your skin type. It’s important to choose the right one for you,” explains Ophelia Veraitch, a dermatologist at the Cranleigh Clinic.

“For example, if you have acne, you should avoid soap-based or foaming cleansers because they increase sebum production.”

2. Toners and serums

Face toners come in a variety of formulas. Depending on the product, they can remove dead skin cells, unclog pores, brighten your skin, and restore its pH balance.

“If you want to use a product with active ingredients and moisturizers, a toner can remove all cleansing products and leave your skin feeling fresh,” says Dr. Villachi.

Serums are similar to toners, but are lighter in texture and are usually used to moisturize.

Generally, toners and fragrances are optional. Depending on your skin type, the results may or may not be visible.

Pro tip: For oily skin, an astringent toner is recommended. If you use hyaluronic acid later, use a hydrating toner.

3. Eye creams

Eye creams can fight fine lines and dark circles. “Use a thinner eye cream here because the skin around the eyes is thinner,” advises Dr. Villachi.

Eye creams are an optional step in your routine because they are usually very expensive. Using an eye serum can achieve similar results. However, make sure the ingredients are not too harsh.

How does it go?

Because it is a very specific area, you don’t need much. Apply a small amount to your fingertips (use your ring finger) and gently pat around your eyes until absorbed.

Pro tip: If your eye cream contains retinol and you use it in the morning, follow up with sunscreen and reapply throughout the day.

4. Serums, including acids and retinols

Serums contain high concentrations of ingredients, such as antioxidants and/or acids, that promote cellular repair and protection.

They are particularly effective for repairing sun-damaged skin and even skin tone.

However, serum selection also depends on the active ingredients you used previously in the toner/serum phase.

Active ingredients are anything that can transform the skin, such as acids, retinols, and vitamins.

“When you use a product with medicated ingredients, you need to wait a few minutes before applying the next product,” adds Dr. Villachi.

“Otherwise, the active ingredients become diluted and lose all their effectiveness.”

Day serums

Your daily serum should focus on hydration and protection. Day serums often contain acids such as hyaluronic acid, salicylic acid, and L-ascorbic acid (vitamin C).

These ingredients promote cell turnover and regeneration, helping to improve everything from spots, wrinkles, skin tone, and scars.

Night Serum

Your night serum should focus on repairing and renewing skin cells. You can use an acid serum at night, but if it contains retinol, use it.

“Retinol should be used at night because it makes the skin more sensitive to the sun,” explains dermatologist and creator of Altruistic Sunscreen, Dr. Andrew Birnie.

Retinol is a synthetic form of vitamin A. This powerful ingredient stimulates cell production and fights signs of skin aging.

When using retinol, it’s recommended to start slowly. “Retinol products are more likely to cause irritation and require increased use,” says Dr. Birnie.

“Use it every few days or every other day, then work your way up to daily.”

Pro Tip: Start with 0.3% to 0.5% retinol, Dr. Villachi suggests. This may be enough for your skin. Then increase the amount to 1%.

5. Topical Treatments

Topical treatments specifically target acne, dark spots, and blemishes. If your skin is clearer than Caribbean water, go for it!

Pro Tip: While some topical treatments are great for morning use, many work best at night because your body begins to repair itself while you sleep.

How’s it going?

If your topical treatment contains salicylic acid or lactic acid, focus on the T-zone, Dr. Villachi advises. Or just where you have acne.

The formulas are relatively gentle and can be used anywhere without any problems.

Avoid applying the product around your eyes, she adds.

6. Moisturizer

No matter how many serums you have, “everyone can benefit from using a moisturizer,” Dr. Villachi says. It’s important to protect the skin’s natural barrier and retain moisture.

However, which formula is best depends on your skin type. For dry skin, ointments are a good choice.

However, if you have oily skin or are prone to rosacea or acne, you’ll be better off with a cream, she explains.

7. Facial Oil

Your skin already produces its own oil, called sebum. Depending on your skin type, you may not need a facial oil.

Dr. Villachi doesn’t recommend this approach to her clients, as it has caused more problems than benefits in her practice.

However, everyone is different. People with dry or dehydrated skin may find that facial oil products stimulate sebum production, especially when it comes to moisturizing and protecting the skin’s natural barrier.

Typically, these products contain a variety of different oils.

However, the most popular ingredients include squalane, jojoba, marula, argan, and rosehip oils: all of which are rich in valuable antioxidants and anti-inflammatory properties.

8. Sunscreen (for the day) or moisturizer (for the night)

Sun protection is the most important step in your daily routine. Not only does it prevent sunburn (which can eventually develop into skin cancer), it also prevents cumulative sun damage.

“Every time you go out, a little bit of sun or UV rays hits your skin,” explains Dr. Burney. “It accumulates throughout your life.”

This can lead to cancer cells, sun spots, wrinkles, and signs of aging on the surface of your skin.

Night cream

A night cream is essentially a nourishing moisturizer. “It hydrates the skin and helps reduce fine lines,” says Dr. Villach.

A night cream is optional, but it’s something to consider starting in your 30s.

“As we age, it’s important to use a night cream,” says Filach. “As we age, sebum production decreases, so we need extra hydration.”

DQH Knowledge drop: In your 20s, your skin cell turnover decreases. (Cell turnover is a key component in keeping your skin youthful.) You know what else slows down? Your collagen production. Starting in your 20s, collagen decreases by about 1 percent per year. Should you want to prevent fine lines and wrinkles, start by eliminating behaviors that contribute to premature aging. “If it’s bad for you, it’s bad for your skin,” says dermatologist Michel Somenek. “Cigarette smoking reduces blood flow to the skin and causes premature wrinkling and a dull skin texture. Making the repeated pursed motion to inhale can also cause smoker’s lines. Alcohol and recreational drugs are toxins for the skin that damage its cellular structure and DNA,” Somenek tells us. “The faster you eliminate vices while you are young, the better chance your skin and body have to recuperate.” Also, adopting an anti-aging routine in your 20s is key. After all, the best offense is a good defense. We spoke to Somenek and experts Joshua Ross and Audrey Kunin to find out more. Keep reading for the best anti-aging products for your 20s, according to skincare professionals. Sunscreen “We all know that the sun is the number one cause of skin aging and starting the prevention in your 20s is very important,” Ross says. “The majority of your sun damage won’t start to appear until you’re in your 30s, so don’t wait until you see it surface or you’ll be behind the curve. Stay ahead of it with a good-quality zinc-based sunscreen worn daily.” Farmacy Green Defense Daily Mineral Sunscreen An invisible sunscreen with SPF 30, plus botanical extracts meant to protect skin with tons of antioxidants. Bonus: It’s clean and fine to use under makeup. Bareminerals Complexion Rescue™ Tinted Moisturizer Broad Spectrum SPF 30 Although we recommend you use your SPF and moisturizer separately, we also understand moments when you don’t have time or energy for that extra step. For those times, this bareMinerals moisturizer is a great thing to have on hand. Vitamin C Serum “A great introduction to anti-aging is to start with a vitamin C serum in your morning skincare routine,” Ross says. “It’s a powerful antioxidant that will neutralize free radicals and brighten the skin.” He adds that it’s a great way to counteract the effects of the sun’s harmful rays, which, as previously mentioned, are among the biggest causes of premature aging. Drunk Elephant C-Firma™ Vitamin C Day Serum The Drunk Elephant C-Firma is a lightweight serum that promises to give skin a glow by combining the brightening powers of vitamin C with ferulic acid, l-ascorbic acid, and vitamin E. The included sodium hyaluronate is meant to replace hydration loss, so you shouldn’t have to deal with any irritation. Sunday Riley C.E.O. Rapid Flash Brightening Serum This potent serum is jam-packed with vitamin C (15 percent, to be exact), which means it’s a potential superstar at both brightening skin and dousing it in antioxidants. Peptides Using peptides on your skin has many benefits, says Somenek. “The skin barrier is what defends the body against pollution, UV rays, bacteria, and toxins. It can be damaged by several everyday factors. Using topical peptides aids in building a stronger barrier,” he says. “Peptides comprise elastic fibers, which are a type of protein. These fibers help to make skin appear taut and firm. Peptides can also help repair damaged skin, relieve inflammation, and even out skin tone. Some peptides can kill acne-causing bacteria that is common in 20-somethings.” Kunin agrees, saying, “Peptides are an excellent entry point for supporting collagen.” She recommends looking for face and eye treatments that contain these collagen-boosting powerhouses. Charlotte Tilbury Magic Eye Rescue Cream This Charlotte Tilbury super-emollient eye cream has a base of coconut oil and shea butter (read: it’s incredibly hydrating). Botanicals plus peptides are meant to help reduce dark circles and boost collagen, respectively. This creamy moisturizer serves up potent collagen-boosting peptides and pycnogenol, and antioxidant-rich vitamin C. “Instead of sitting on top of the skin, peptides penetrate the outer layer so they go deep. The ‘signals’ they send tell the cells to produce elastin and collagen, which are needed for youthful-looking skin,” explains Somenek. At-Home Peel Pads Remember that skin cell turnover fiasco we talked about earlier? One way to help support it is by exfoliating. “Exfoliation is important to help keep skin fresh and luminous,” Kunin says. She recommends using at-home peel pads as an easy and effective way to exfoliate. “The goal in your 20s is to fight the slowing pace of cell turnover. It is wise to use products that gently exfoliate, yet still remove oil and other impurities. Products that have Alpha Hydroxy Acids (AHA) or Beta Hydroxy Acids (BHA) are a good choice.” According to Somenek, you should only exfoliate two to three times a week. “People of all ages are guilty of over-exfoliating and that can be too much of a good thing,” he says. Dermadoctor Kakadu C Intensive Vitamin C Peel Pad A few swipes of this Derma Doctor powerful peel pad promise to leave your skin glowing and smooth, thanks to the seven (yes, seven) types of chemical exfoliants, including AHA and BHA. It also contains vitamin C via Kakadu plum extract for added brightening and antioxidant protection. KEY INGREDIENTS Kakadu plum extract is sourced from the Kakadu plum, a fruit grown in northern Australia. It contains vitamin C, which restores the skin’s natural barrier, increases collagen production, and soothes irritation. Dr. Dennis Gross Skincare Alpha Beta® Universal Daily Peel Pads These are the gold standard of peel pads, with a cult following and over 900 five-star reviews on Sephora. They’re easy to use and contain a blend of anti-aging exfoliating acids. Emollient Night Cream “In your 20s, you need to start upping the hydration in your skincare routine. You may have been cautious of over-moisturizing because of acne in your teens, but as you enter your 20s, your skin transitions and becomes drier,” Ross says. “I recommend an emollient night cream added into your evening skincare regimen.” “Twenty-somethings need to make sure that they are not using creams that will clog their pores and cause excess oil production,” says Somenek. Opt for non-comedogenic products. Cerave Skin Renewing Night Cream One great choice is the CeraVe Skin Renewing Night Cream, which is a non-comedogenic night cream that leaves skin soft and glowy. It combines the moisturizing powers of ceramides and hyaluronic acid. RoC Retinol Correxion Max Hydration Creme “The best night cream ingredients contain retinol, benzoyl peroxide, and/or salicylic acid or hyaluronic acid. The goal is to moisturize, yet remove excess oil,” says Somenek. This Roc Retinol Correxion cream fits the bill as it contains both hyaluronic acid and retinol so it promises to moisturize while also being non-comedogenic.
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