Be the first to shop these 7 fragrances that will go viral on TikTok. If TikTok is any example, everyone is a trailblazer. Slippers are the coolest shoe trend of the season, and hooded dresses are on the rise. But
when it comes to what to wear, nothing goes viral like perfume.
Take Maison Francis Kurkdjian’s Baccarat Rouge, for example. It’s got a whopping 285.6 million views, and is so intoxicating that one influencer said smelling it was like an out-of-body experience. And then there’s
Phlur’s “Missing Person,” a song designed to make you cry (in a good way).
It’s nice to know. It’s personally validating to have someone stalk you on the street just to find out what perfume you wore this morning. But going viral often leads to global sell-outs, which isn’t fun.
If you’re looking for a new scent that’ll turn heads and make you a true trendsetter, let our friends at Refinery29’s beauty editors point you in the right direction. Sooner or later, these shiny new scents will be so fabulous
Everyone will be talking about them. Get them while you still can.
Tom Ford Cherry Smoke 50ml, £265
“For me, cherries are both nostalgic and luxurious. If you grew up with a Baby All Gone doll, you’ll no doubt remember the jar of ‘little cherries’ that accompanied her. They would disappear from the magnetic spoon with a satisfying click when you put it in your mouth, only to magically reappear when you dipped the spoon back into the glass. But her scent – sweet, tooth-aching, yet utterly calming – has always stayed with me.
Thirty years later, I primarily associate cherries (especially luscious cherries) with the most decadent cocktails. You know her. Soak them in a glass of brandy and plenty of syrup.
Cherry Smoke by Tom Ford initially evokes nostalgia, but the faux cherry spray dries down to something warm and enveloping, thanks to a slightly charred element (i.e. a balance of smoky woods and leather).
This scent is expensive, but since I bought it from Selfridges a few days ago, I’ve always been a fan of it. It’s been clinging to my coat since I bought it. It’s a lot less smoky now, a lot sweeter and more floral. It’s definitely an adult cherry scent that stays on beautifully on clothes. If you want something very similar and lasts longer on the skin, there’s Kayali’s Lovefest Burning Cherry.
Dior True Me Eau de Parfum, 30ml, £63.
“First, let’s talk about the bottle: it’s big, it’s beautiful, matte white, with a thin gold spiral running from top to bottom, so you know it’s Dior. As luxurious as it is (I should point out it’s a £63 perfume),
I find myself reaching for it. This happens quite often, even in the mornings, when I’ve just finished work on the kitchen island and want to smell fresh without risking a headache or my porridge smell.
Because it’s water-based rather than alcohol-based, this is one of the lightest, most airy scents I own, perfect for layering over perfumes, which is fun! There are flowers in it, but they’re not noticeable. Instead, it’s like a bouquet of flowers on a rustic table. It adds something beautiful, but you barely notice it.
Boy Smells Hinoki Fantôme EDP 65ml, £105
“#PerfumeTok has fallen in love with this chic brand designed by fashion veterans Matthew Herman and David Kien (whose candles are frequently posted and praised on the app). This scent is an updated version of their best-selling candle
The namesake is paired with Baccarat Like Rouge, which conveys a sense of luxury thanks to its woody and amber notes.
Hinoki Fantôme blends warm Japanese cypress with smoky leather. This particular wood is said to bring relaxation, meditation and calm clarity. I expect this campaign to unfold online and in person this month and beyond. I have
seen someone in a TikTok video comparing it to a “hip speakeasy in New York City,” probably thanks to the smoke of tobacco leaves, spices and patchouli.
The price of this fragrance puts it in the premium perfume category, and while I think it’s worth the hype and price, a small group of trendy, cool brands reflect many #GRWM The aspirational side of the video. The pink and black glass bottle is boujee too.
Phlur Tangerine Boy EDP 50ml, £96
“If you haven’t jumped on the Phlur bandwagon yet, get on board. The scents really do live up to the TikTok hype. Recently the brand released Tangerine Boy and I’m not sure how that’s possible, but it fits my ideal scent profile.
I’m a huge fan of citrus scents, but I usually only use these orange tones in spring and summer. However, that may soon change thanks to the brand’s new product. It’s warm and citrusy – the brand describes it as a “citrus spice”. Think: clean and crisp, but with a warmth you wouldn’t expect. You wouldn’t usually find it mixed with lemon or ginger.
There are notes of black pepper, amber and moss, as well as apple, citrus and jasmine petals. The top note is lemon, but there’s nothing sour about this scent. Like other Phlur scents, it evokes childhood memories, like a scent my mother might have used. I’ll definitely be adding this to my winter rotation. Maybe it’ll even become my new year-round favourite.
Prada Paradoxe EDP 30ml, £59
“I like scents that are sweet but not too overpowering. When a scent is addictive, I know I’ve found ‘the one’ and I reach for it most days. It’s my perfume.” People love Prada’s Paradox. “The amber floral scent lasts all day, perfect for when you have plans after get off work but don’t have time to freshen up.” There’s already been a lot of chatter about this scent on TikTok, and I think that’s only going to increase in the coming months (and even more as spring approaches). With notes of bergamot, pear, jasmine and vanilla, it makes for a sweet and sensual scent. Plus, the bottle is emblazoned with Prada’s iconic triangle logo (on the side), making it even more iconic. This aesthetic fits in perfectly with some of TikTok’s hottest trends like Barbiecore.”
Diptyque Do Son Eau de Parfum 75ml, £140
“Diptyque isn’t a hard perfume brand to sell, is it? For most people, the mere mention of the name piques their interest, and that’s ultimately due to the brand’s reputation for creating addictive and sensational scents. And
They don’t make any mistakes.
Their latest limited edition Eau do Son is no exception. Named after one of the founders’ childhood summers spent on the coast of Vietnam, Diptyque captures the imagination with its intoxicating blend of tuberose, amber and jasmine that perfectly captures the scent of a tropical sea breeze, but most importantly, it’s not overpowering. That’s because of what can only be described as freshly squeezed orange. I highly doubt you could try it and not get addicted. Narciso Rodriguez MUSC NOIR Rose EDP 50ml, £55
“Yeah, TikTok has definitely had a big influence on me. Who wouldn’t want to emulate a chic French woman, wearing a big, puffy coat for a nighttime stroll? I’ve never really wanted to be part of the ‘French beauty girl’ scene, but
This musky perfume was my New Year’s Eve scent and hasn’t really left my body since. With notes of bergamot, tuberose and vanilla, it’s not a rose in the traditional sense of the word – which is exactly why I love it. I always stop by now
I love the pink bottle and how big it is (if you buy the 100ml). Travel friendly, not so much. But who needs a wallet when you smell this good?”
