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Be the first to buy these 7 fragrances that are about to go viral on TikTok
Beauty

Be the first to buy these 7 fragrances that are about to go viral on TikTok

7 February 2025


Be the first to buy these 7 fragrances that are about to go viral on TikTokIf you take TikTok as an example, everyone is a trailblazer. Slides are this season’s coolest footwear trend, and hooded dresses are taking over. But




when it comes to what to wear, nothing goes viral like perfume.



Take Maison Francis Kurkdjian’s Baccarat Rouge, for example. It’s been viewed a whopping 285.6 million times, and it’s so intoxicating that one influencer said smelling it was like an out-of-body experience. And then there’s




Phlur’s “Missing Person,” which is said to be a song that will make you cry (in a good way).



Good to know. Being chased down the street by someone who just wants to know what perfume you wore this morning is personally affirming for me. But going viral often results in global sellouts, which is no fun.




If you’re on the hunt for a new fragrance that’ll turn heads and make you a true trendsetter, let our beauty editor friends at Refinery29 point you in the right direction. These shiny new scents are so good that sooner or later



everyone will be talking about them. Get them while you still can.




Tom Ford Cherry Smoke 50ml, £265



“To me, cherries are both nostalgic and lush. If you grew up with a Baby All Gone doll, you will no doubt remember the jar of “little cherries” that accompanied her. When you put the magnetic spoon to your mouth They disappear




from the magnetic spoon with a satisfying click, only to magically reappear when you dip the spoon back into the glass. But her smell – sweet Teeth aching, yet completely at peace—it’s always stuck in my mind.



Thirty years later, I primarily associate cherries (especially luscious cherries) with the most decadent of cocktails. You know her. Soak them in a glass of brandy and plenty of syrup.




Tom Ford’s Cherry Smoke initially evokes nostalgia, but the faux cherry spray dries down into something warm and all-encompassing thanks to slightly burnt elements (i.e. smoky woody notes balanced with leather).



This fragrance is very expensive but it has been stuck to my coat since I bought it in Selfridges a few days ago. It’s a lot less smoky now, sweeter and more floral. This is definitely an adult cherry scent that lingers




beautifully on clothes. If you want something very similar that lasts better on your skin, it’s Kayali’s Lovefest Burning Cherry.



Dior True Me Eau de Parfum, 30ml, £63.




“First, let’s talk about the bottle: It’s big, gorgeous, matte white, and has thin golden spirals from top to bottom, so you know it’s Dior. Even though it’s luxurious (and I should point out, it’s a fragrance that costs £63),



but I find myself reaching for it. This happens often, even in the morning, when I’ve just been working on the kitchen island and want to smell fresh without risking a headache or my The oatmeal tastes good.




Because it’s a water-based fragrance rather than an alcohol-based one, this one is one of the lightest, airiest fragrances I own, which is perfect for layering on top of perfume, which is fun! There are flowers inside, but they



are not obvious. Instead, it’s like a bouquet of flowers placed on a farmhouse-style table. It adds something beautiful but you barely notice it.




Boy Smells Hinoki Fantôme Eau de Parfum 65ml, £105



“#PerfumeTok has fallen in love with this chic brand from fashion veterans Matthew Herman and David Kien (whose candles are regularly posted and praised on the app). The fragrance is an updated version of her best-selling candle




of the same name, paired with Baccarat Like Rouge, it has a luxurious feel due to its woody and amber notes.



Hinoki Fantôme blends warm Japanese cypress wood with smoked leather. This special wood is said to induce relaxation, meditation, and calming clarity. I predict it will take off online and in person this month and beyond. I saw




someone in a TikTok video comparing it to a “hipster speakeasy in New York City,” perhaps thanks to the smoke of tobacco leaves, spices, and patchouli.



The price of this fragrance puts it in the premium fragrance category, and while I think it deserves the hype and price, having a small group of trendy, cool brands reflects the aspirational side of many #GRWM videos. The pink




and black glass bottles are also boujee.



Phlur Tangerine Boy Eau de Parfum 50ml, £96




“If you’re not on the Phlur train yet, get on it. These scents really live up to the TikTok hype. Most recently, the brand launched Tangerine Boy, which I’m not sure how that’s possible, but it fits my ideal scent profile.



I’m a big fan of citrus scents, but I usually only wear these orange tones in spring and summer. However, that could soon change thanks to a new launch from the brand. It’s warm and citrusy—the brand describes it as a “citrus




spice.” Think: clean and refreshing, but with a warmth you wouldn’t expect. You won’t typically find it mixed with lemon or ginger.


There are aromas of black pepper, amber and moss, as well as notes of apple, citrus and jasmine petals. The citrus top note is lemon, but there’s nothing sour about this scent. Like other Phlur scents, it brings back childhood

memories, like a scent my mother might have worn. I will definitely be adding this to my winter rotation. Heck, it might just become my new favorite all year long.

Prada Paradoxe Eau de Parfum 30ml, £59

“The scents I love are ones that are sweet but not too overpowering. I know I’ve found ‘the one’ when the smell is addictive and I reach for it most of the time. This It’s my perfume.” People’s love for Prada’s paradox arises

spontaneously.

The floral amber scent lasts all day long, perfect for when you have plans after get off work but don’t have time to freshen up. There’s already some discussion on TikTok about this scent, and I think that discussion will only

increase in the coming months (and even more so as spring approaches). It suggests a sweet and sensual scent thanks to notes of bergamot, pear, jasmine and vanilla. Plus, the bottle with Prada’s signature triangular logo (on the

side) is even more iconic. This aesthetic aligns perfectly with TikTok’s hottest trends like Barbiecore. “

Diptyque Do Son Eau de Parfum 75ml, £140

“Diptyque isn’t a hard-selling fragrance brand, is it? For most people, just mentioning its name will pique your interest, and that’s ultimately because of the brand’s reputation for creating addictive and sensational scents And

no mistakes were made.

Their latest limited edition Eau do Son is no exception. Named after one of Diptyque’s founders’ childhood summers spent on the coast of Vietnam, it perfectly captures tropical sea breezes, thanks to a heady blend of tuberose,

amber and jasmine, but most importantly, it doesn’t It can feel overwhelming. That’s thanks to what can only be described as freshly squeezed oranges. I highly doubt you could try it without getting addicted.

Narciso Rodriguez MUSC NOIR Rose Eau de Parfum 50ml, £55

“Definitely, yes, TikTok has influenced me here, and in a big way. Who wouldn’t want to emulate a chic French woman wearing a big, fluffy coat for a nighttime walk? I never really wanted to be Part of “French Girl Beauty”, but

this musky perfume was my New Year’s Eve scent and hasn’t really left my body since. With notes of bergamot, tuberose and vanilla, it’s not traditional A rose in the sense – and that’s exactly why I love it. I always stop by

now and I love that it comes in a pink bottle and is huge (if you buy the 100ml). Travel friendly, not so much. But who needs a wallet when you smell so good?”

DQH Knowledge drop: In your 20s, your skin cell turnover decreases. (Cell turnover is a key component in keeping your skin youthful.) You know what else slows down? Your collagen production. Starting in your 20s, collagen decreases by about 1 percent per year. Should you want to prevent fine lines and wrinkles, start by eliminating behaviors that contribute to premature aging. “If it’s bad for you, it’s bad for your skin,” says dermatologist Michel Somenek. “Cigarette smoking reduces blood flow to the skin and causes premature wrinkling and a dull skin texture. Making the repeated pursed motion to inhale can also cause smoker’s lines. Alcohol and recreational drugs are toxins for the skin that damage its cellular structure and DNA,” Somenek tells us. “The faster you eliminate vices while you are young, the better chance your skin and body have to recuperate.” Also, adopting an anti-aging routine in your 20s is key. After all, the best offense is a good defense. We spoke to Somenek and experts Joshua Ross and Audrey Kunin to find out more. Keep reading for the best anti-aging products for your 20s, according to skincare professionals. Sunscreen “We all know that the sun is the number one cause of skin aging and starting the prevention in your 20s is very important,” Ross says. “The majority of your sun damage won’t start to appear until you’re in your 30s, so don’t wait until you see it surface or you’ll be behind the curve. Stay ahead of it with a good-quality zinc-based sunscreen worn daily.” Farmacy Green Defense Daily Mineral Sunscreen An invisible sunscreen with SPF 30, plus botanical extracts meant to protect skin with tons of antioxidants. Bonus: It’s clean and fine to use under makeup. Bareminerals Complexion Rescue™ Tinted Moisturizer Broad Spectrum SPF 30 Although we recommend you use your SPF and moisturizer separately, we also understand moments when you don’t have time or energy for that extra step. For those times, this bareMinerals moisturizer is a great thing to have on hand. Vitamin C Serum “A great introduction to anti-aging is to start with a vitamin C serum in your morning skincare routine,” Ross says. “It’s a powerful antioxidant that will neutralize free radicals and brighten the skin.” He adds that it’s a great way to counteract the effects of the sun’s harmful rays, which, as previously mentioned, are among the biggest causes of premature aging. Drunk Elephant C-Firma™ Vitamin C Day Serum The Drunk Elephant C-Firma is a lightweight serum that promises to give skin a glow by combining the brightening powers of vitamin C with ferulic acid, l-ascorbic acid, and vitamin E. The included sodium hyaluronate is meant to replace hydration loss, so you shouldn’t have to deal with any irritation. Sunday Riley C.E.O. Rapid Flash Brightening Serum This potent serum is jam-packed with vitamin C (15 percent, to be exact), which means it’s a potential superstar at both brightening skin and dousing it in antioxidants. Peptides Using peptides on your skin has many benefits, says Somenek. “The skin barrier is what defends the body against pollution, UV rays, bacteria, and toxins. It can be damaged by several everyday factors. Using topical peptides aids in building a stronger barrier,” he says. “Peptides comprise elastic fibers, which are a type of protein. These fibers help to make skin appear taut and firm. Peptides can also help repair damaged skin, relieve inflammation, and even out skin tone. Some peptides can kill acne-causing bacteria that is common in 20-somethings.” Kunin agrees, saying, “Peptides are an excellent entry point for supporting collagen.” She recommends looking for face and eye treatments that contain these collagen-boosting powerhouses. Charlotte Tilbury Magic Eye Rescue Cream This Charlotte Tilbury super-emollient eye cream has a base of coconut oil and shea butter (read: it’s incredibly hydrating). Botanicals plus peptides are meant to help reduce dark circles and boost collagen, respectively. This creamy moisturizer serves up potent collagen-boosting peptides and pycnogenol, and antioxidant-rich vitamin C. “Instead of sitting on top of the skin, peptides penetrate the outer layer so they go deep. The ‘signals’ they send tell the cells to produce elastin and collagen, which are needed for youthful-looking skin,” explains Somenek. At-Home Peel Pads Remember that skin cell turnover fiasco we talked about earlier? One way to help support it is by exfoliating. “Exfoliation is important to help keep skin fresh and luminous,” Kunin says. She recommends using at-home peel pads as an easy and effective way to exfoliate. “The goal in your 20s is to fight the slowing pace of cell turnover. It is wise to use products that gently exfoliate, yet still remove oil and other impurities. Products that have Alpha Hydroxy Acids (AHA) or Beta Hydroxy Acids (BHA) are a good choice.” According to Somenek, you should only exfoliate two to three times a week. “People of all ages are guilty of over-exfoliating and that can be too much of a good thing,” he says. Dermadoctor Kakadu C Intensive Vitamin C Peel Pad A few swipes of this Derma Doctor powerful peel pad promise to leave your skin glowing and smooth, thanks to the seven (yes, seven) types of chemical exfoliants, including AHA and BHA. It also contains vitamin C via Kakadu plum extract for added brightening and antioxidant protection. KEY INGREDIENTS Kakadu plum extract is sourced from the Kakadu plum, a fruit grown in northern Australia. It contains vitamin C, which restores the skin’s natural barrier, increases collagen production, and soothes irritation. Dr. Dennis Gross Skincare Alpha Beta® Universal Daily Peel Pads These are the gold standard of peel pads, with a cult following and over 900 five-star reviews on Sephora. They’re easy to use and contain a blend of anti-aging exfoliating acids. Emollient Night Cream “In your 20s, you need to start upping the hydration in your skincare routine. You may have been cautious of over-moisturizing because of acne in your teens, but as you enter your 20s, your skin transitions and becomes drier,” Ross says. “I recommend an emollient night cream added into your evening skincare regimen.” “Twenty-somethings need to make sure that they are not using creams that will clog their pores and cause excess oil production,” says Somenek. Opt for non-comedogenic products. Cerave Skin Renewing Night Cream One great choice is the CeraVe Skin Renewing Night Cream, which is a non-comedogenic night cream that leaves skin soft and glowy. It combines the moisturizing powers of ceramides and hyaluronic acid. RoC Retinol Correxion Max Hydration Creme “The best night cream ingredients contain retinol, benzoyl peroxide, and/or salicylic acid or hyaluronic acid. The goal is to moisturize, yet remove excess oil,” says Somenek. This Roc Retinol Correxion cream fits the bill as it contains both hyaluronic acid and retinol so it promises to moisturize while also being non-comedogenic.
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