Deinde’s biotech products herald a new era in anti-aging skincare

The skincare industry is booming, offering new approaches to common problems and attracting a new generation focused on skin health and improvement. Anti-aging is, of course, one of the most popular skincare categories, with countless product lines claiming to help—but not all brands are created equal. At first glance, you might not notice anything special about the new Deinde brand and its first three products (all under $100)—but it turns out the brand is using innovative research and formulations to advance our approach to skincare and revolutionize the aging process. With a name that means “next” in Latin, Deinde comes at a pivotal time in the evolution of skincare. Below, you’ll get a comprehensive look at how Deinde’s research and technology set the company apart, and get more information about each product.

About the Brand

While there are countless anti-aging-focused skincare brands on the market today, Deinde offers a new approach, focusing on preventative biotech products. “For decades, the industry has educated consumers to define symptoms of skin aging as problems to be solved and marketed them with empty promises to eliminate them,” said Dominique Gagnon, vice president of consumer brands at Debut. “This has led to a widespread belief that aging is the enemy, and a significant social damage to the self-esteem of girls and women as they age. Along with the recent rise in wellness and preventative healthcare, these positive trends are influencing consumers’ views on skin care and causing them to rethink their approach. We were surprised to find that 77% of skincare enthusiasts now take a preventative approach in their skincare routine, and 70% are more focused on basic skin health than they were a year ago.”

Deinde continues to focus on science, which has helped the company stand out. “Deinde represents a new generation of clean clinical brands: led by a scientific team,” Gagnon told us. “Through our biotech parent company, Debut, we have our own AI-based new ingredient R&D program with multiple PhD students and a team of cosmetic chemists led by three women with extensive experience in researching new ingredients and clinically validated formulas. With this scientific foundation, we see Deinde as an innovation leader to provide consumers with new clinically validated ingredients that fight inflammation and improve skin health.”

“Inflammation” and Naringenin, Explained

Deinde often refers to “inflammation” when describing the skin its products target, a term that refers to chronic, low-grade inflammation caused by environmental stressors. Deinde is ingredient-focused, using a proprietary bioengineered polyphenol called naringenin. “Naringenin is 15 times more effective than niacinamide in fighting inflammation and can reduce inflammation in skin cells by 96%, effectively restoring skin to its pre-exposure state,” Gagnon said. “It has broad antioxidant, anti-inflammatory and anti-aging properties and improved elasticity and hydration in 100% of clinical participants. Naringenin is commonly found in citrus peels and is difficult to extract and stabilize in its natural form. Our bioengineered naringenin creates a highly effective version and delivers a precise dose with each application.”

A New Approach to Skin Care

Deinde is built for “Zillennials” (25-35 years old) and is targeted at consumers who care about protecting and promoting skin health. “These are knowledgeable skin care buyers who visit their dermatologists, do careful research, and rely on science-backed solutions to achieve results,” Gagnon said. “We find that they understand how an anti-inflammatory diet and lifestyle can lead to better health and try to incorporate that into their advanced clinical skin care routines.”

Deinde places a heavy emphasis on clinical performance, but also emphasizes how consumers view their skin every day. “When reimagining active skincare routines, it was important for the team to “focus not only on the clinical performance of our products, but also consider how consumers feel about their skin,” Gagnon tells us. “We believe everyone deserves to feel healthy and beautiful, and it’s our job to support and cheer them on.”

As part of its emphasis on positive self-image, Deinde vowed to never change its image in campaign shoots and ads, which the brand describes as its “For All” philosophy. “We clinically test all Fitzpatrick skin types, [and] we actively seek out models and influencers with diverse skin types, ages, and gender identities,” Gagnon says. “We decided not to cover her skin with makeup. We fundamentally chose to never retouch skin, face, body, nails, or hair in our brand photography. One day, if my dream comes true, our consumers, regardless of style, will drive all of our marketing campaigns.” ” As the skincare industry continues to grow and evolve, Deinde’s consumer-centric, science-based approach seems poised to leave a lasting mark.

Best Deinde Products

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Skin Strengthening Serum

Considered Deinde’s hero product, our Skin Strengthening Serum “not only helps protect skin from all five signs of ‘inflammatory aging’ (fine lines, dullness, uneven skin tone, dryness and uneven texture), but it also contains naringenin, tripeptide, hyaluronic acid and vitamin C to boost general skin health, too,” Gagnon tells us. “A creamy serum with a lovely cushion that leaves skin soft, smooth and supple. “It’s truly a multi-functional wonder and an easy upgrade from single-action treatment serums.”

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Purifying Whipped Cleanser

This pH-optimized cleanser helps remove stubborn dirt, oil and makeup residue without disrupting the skin barrier, so it’s safe to use morning and night. Squeeze a pea-sized amount into the palm of your hand, add water to create a lather, massage into skin, and rinse with warm water.

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Moisturizing Facial Patches

Designed to be as easy to use as possible, this moisturizing facial cream is a lightweight paste that nourishes the skin while protecting it from daily environmental stressors. To use, simply twist the stick upwards and gently glide across the face, massaging the product until absorbed.

DQH Can I use salicylic acid first and then vitamin C? It’s easy to create a skincare routine, but knowing how to use it is another thing entirely. In most cases, if you’re not getting the desired skin results, it could be due to the layering of conflicting ingredients. So, is it possible that salicylic acid and vitamin C are such ingredients? Or are these active ingredients the duo that’s been missing from your skincare routine? If you want answers, stick around because today we are going to explain the benefits of salicylic acid and vitamin C and how they can be used in your daily life. What are the benefits of salicylic acid for skin? Salicylic acid is one of the most commonly used beta hydroxy acids and is favored by many people with oily, acne-prone skin. This acid is derived from willow bark, and unlike its water-soluble relatives (called alpha-hydroxy acids), salicylic acid is oil-soluble, which means it can penetrate deeper into the lower layers of the skin. Once it reaches the lower layers, it can help unclog pores of excess sebum, dirt, bacteria, debris, and impurities. This results in clearer skin tones and greater definition. Not only does salicylic acid benefit the underlying layers, but the outer surface of the skin benefits as well. When applied to the skin, salicylic acid removes the buildup of dead skin cells. This is accomplished by breaking the bonds that hold dead cells to the surface. Over time, this can cause the complexion to look dull and prone to acne, blackheads, and other blemishes. If you’d like to learn more about salicylic acid and how it can improve your skin, check out this dedicated blog post from a beauty insider. What are the benefits of vitamin C for skin? Vitamin C is considered one of the most powerful antioxidants, which means it is very effective at fighting free radicals and preventing them from causing further skin damage. Examples of free radicals include pollution, central heating, UV rays and harsh climate. They attack proteins, fats and cell membranes as soon as they come into contact with the skin, causing signs of premature aging such as fine lines and wrinkles as well as hyperpigmentation, flaky patches of skin and loss of elasticity. Many people usually prefer to use vitamin C in their morning routine as this ingredient gives the complexion a radiant glow. You’ll also find that vitamin C can target areas of hyperpigmentation, plumping the skin and reducing the appearance of fine lines and wrinkles. The thing about vitamin C is that there are a lot of outdated studies going back to the 1950s that describe vitamin C as an unstable skin component. Thanks to improvements in modern technology, this is no longer the case as all products now contain a stable form of vitamin C. Visit The Beauty Insider to learn more about vitamin C. So please check out our blog post. Can I use salicylic acid first and then vitamin C? Yes, you absolutely can. In fact, it’s thought that using salicylic acid before using vitamin C ensures it penetrates faster and works faster. This is an efficient way to utilize two power sources, and the reason has to do with pH. For example, the skin’s natural pH is about 4.7, making it slightly acidic. Salicylic acid and vitamin C are also both acidic, and you’ll find that vitamin C is absorbed quickly into the skin. Therefore, using salicylic acid beforehand can increase the acidity of the skin and allow vitamin C to penetrate into the skin faster. While this is considered an effective way to combine two powerful ingredients, you need to be aware of your skin type and how it reacts to certain active ingredients. Even people with perfect, normal skin can experience skin sensitivity and irritation. Therefore, always consult a doctor or dermatologist before using any new products on your skin. It’s also important to follow skin application rules. In this case, you need to use the product correctly to ensure you get the best results for your skin. If you’re not sure what I mean, the basic rule for skin is to start with the thinnest consistency and work your way up to the thickest consistency. This prevents a barrier from forming on the surface, preventing other active ingredients from penetrating the skin. Can I use salicylic acid at night and vitamin C in the morning? Yes, absolutely, this is considered the most effective way to get returns without any adverse side effects. This is because there is enough time between applications to ensure that the skin’s pH levels return to balance. You’ll also find that Vitamin C is rich in antioxidants and is perfect for use in the morning to ensure your skin is protected and looking its healthiest. Due to the small size of salicylic acid molecules, it is an acid that is able to reach the deepest parts of the skin. While this is effective at keeping skin clear, it also increases the risk of irritation and photosensitivity. Therefore, many people prefer to use powerful BHAs in their evening routine without exposure to UV rays, pollution, or harsh weather. Warning: If you avoid using sunscreen every day, none of these ingredients will do what your skin needs. The combination of chemical peels and powerful ingredients increases the risk of further damage to the skin’s surface. Use SPF 50 every day to keep your skin protected and your lipid barrier healthy, even on cloudy days, keeping your skin in top condition.

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