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Makeup Expiration Guide: How Long Do Your Favorite Products Last?
Beauty

Makeup Expiration Guide: How Long Do Your Favorite Products Last?

2 April 2025


Do makeup products expire?




We all have that one foundation or mascara knocking around our makeup bags that we seem to have had for years. All very well and good, but the chances of them being out of date are pretty high. Yep, makeup has a use-by date! Here is a run-down of the dates that products expire by.



Foundation- 6-12 months




It’s a tricky one with foundation, what I mean by this is that if you are anything like me, you probably have several foundations. I get darker as the year gets warmer so change up my foundation accordingly, which generally means I have foundations for much longer than a year… (gulp) But to save myself from applying the expired product on my face, I have a good examination of the collection as the seasons change. Here are a few things to look out for when checking your foundation.



Has the colour of the product changed?




Has it been in direct sunlight for a considerate amount of time?



Has it developed a funny or bad odour?




Are there any signs of mould?



If there is a ‘no’ for all these then you are safe to use the product for a couple of months past its use-by date, at your discretion of course.




Concealers- 6-12 months



You’ll find that concealers have a similar date to a foundation. The only difference would be that with some concealers, particularly the ones with a doe-foot applicator. Seeing as some concealers are used to cover any blemishes and spots, it’s of no surprise that the applicator can pick up some bacteria along the way. With the transfer of said bacteria from your face back into the tube usually results in the product becoming contaminated and can then expire quicker.




To avoid this from happening, apply some of the product on the back of a clean hand and use a clean brush to cover the area or blemish.



Lipstick- 2 year




Lipstick is one product that seems to age the best out of the bunch. Having said that, it is still a good idea to store your lipsticks in the good spot, that is away from direct sunlight and heat. Yes, lipstick may have the longest shelf life, but comes in regular contact with your mouth, and let’s face it, mouths are germ-ridden no matter how often you floss.



Cleaning your lipstick off after every application would be the best at keeping it hygienic, but understandably, not everyone has that time!




To keep your lippies looking and working their best, give them a quick spritz with a little alcohol to keep them hygienic every month, remembering to keep an eye out for any discolouration, change in colour and smell as this would mean it was time to toss them.



Mascara 3-6 months




The thing with mascara is that it is the one product that can spread infection the quickest. With the wand contaminating the product in the tube, creating a hive of bacteria. This is most certainly, why you will see professional makeup artists using separate, disposable mascara wands for each eye. Sticking to the expiration date to mascara I would personally consider the most important. To ensure you get the full 6 months out of your mascaras, try your best not to pump the wand into the tube. It’s a habit many of us have, but in doing this you are pushing air into the case and drying out the mascara quicker!



Powder-based products (blusher, eye shadows etc) 1-2 years




You’ll find that powder formula last longer than cream or liquid products. To be honest they are pretty low maintenance out of all the makeup products out there. Store them in a drawer or on your vanity will be a good starting spot. If the formula changes in any way, begins to smell or consistency changes then it’s time for it to go.



If you have particularly oily skin, you may find that powder products, such as blush can develop a hard film on the top, altering the colour. Avoid this by dabbing your makeup brushes off on some tissue to remove any oil residue making its way from your cheeks the product.




Cream formulas (cream blushers etc) – 1 year



Much like foundations, you need to make sure you have stored these products away from sunlight and stop them from over-heating to prevent the formula, colour, texture from changing or developing any unsettling odour. Cream blushers apply better using your fingers, which leads to you spread germs. Always wash your hands before using a cream-based product, or give it a spray of alcohol once a week to keep germs at bay!




Natural products 3-6 months



I understand I have given a rough idea of the life expectancy of natural products, but they are very difficult to store for longer than 6 months, especially when extra care isn’t taken with them! Natural products mean you have not got any preservatives in them like other cosmetics. The best place to keep these products are in the fridge, but be warned, even storing them there won’t stop them ‘going off’ sooner. If you are wanting to try natural products, it’s best to get them in smaller sizes so you have the change to use up all the product before it expires.




So, there you have it, a little guide to the expiration dates on makeup products, I can hear you all running off grabbing your makeup bags and having a clear-out as we speak! If you have any trouble trying to figure out if a product, that seems to be looking good, smelling good and applying well is close to it best before date, another tip is to check out the back of the packaging, you will see a symbol of a little jar with the lid coming off and a number in the middle. This tells you the number of months you have to use the product once it’s open before it expires.









DQH Can I use salicylic acid first and then vitamin C? It’s easy to create a skincare routine, but knowing how to use it is another thing entirely. In most cases, if you’re not getting the desired skin results, it could be due to the layering of conflicting ingredients. So, is it possible that salicylic acid and vitamin C are such ingredients? Or are these active ingredients the duo that’s been missing from your skincare routine? If you want answers, stick around because today we are going to explain the benefits of salicylic acid and vitamin C and how they can be used in your daily life. What are the benefits of salicylic acid for skin? Salicylic acid is one of the most commonly used beta hydroxy acids and is favored by many people with oily, acne-prone skin. This acid is derived from willow bark, and unlike its water-soluble relatives (called alpha-hydroxy acids), salicylic acid is oil-soluble, which means it can penetrate deeper into the lower layers of the skin. Once it reaches the lower layers, it can help unclog pores of excess sebum, dirt, bacteria, debris, and impurities. This results in clearer skin tones and greater definition. Not only does salicylic acid benefit the underlying layers, but the outer surface of the skin benefits as well. When applied to the skin, salicylic acid removes the buildup of dead skin cells. This is accomplished by breaking the bonds that hold dead cells to the surface. Over time, this can cause the complexion to look dull and prone to acne, blackheads, and other blemishes. If you’d like to learn more about salicylic acid and how it can improve your skin, check out this dedicated blog post from a beauty insider. What are the benefits of vitamin C for skin? Vitamin C is considered one of the most powerful antioxidants, which means it is very effective at fighting free radicals and preventing them from causing further skin damage. Examples of free radicals include pollution, central heating, UV rays and harsh climate. They attack proteins, fats and cell membranes as soon as they come into contact with the skin, causing signs of premature aging such as fine lines and wrinkles as well as hyperpigmentation, flaky patches of skin and loss of elasticity. Many people usually prefer to use vitamin C in their morning routine as this ingredient gives the complexion a radiant glow. You’ll also find that vitamin C can target areas of hyperpigmentation, plumping the skin and reducing the appearance of fine lines and wrinkles. The thing about vitamin C is that there are a lot of outdated studies going back to the 1950s that describe vitamin C as an unstable skin component. Thanks to improvements in modern technology, this is no longer the case as all products now contain a stable form of vitamin C. Visit The Beauty Insider to learn more about vitamin C. So please check out our blog post. Can I use salicylic acid first and then vitamin C? Yes, you absolutely can. In fact, it’s thought that using salicylic acid before using vitamin C ensures it penetrates faster and works faster. This is an efficient way to utilize two power sources, and the reason has to do with pH. For example, the skin’s natural pH is about 4.7, making it slightly acidic. Salicylic acid and vitamin C are also both acidic, and you’ll find that vitamin C is absorbed quickly into the skin. Therefore, using salicylic acid beforehand can increase the acidity of the skin and allow vitamin C to penetrate into the skin faster. While this is considered an effective way to combine two powerful ingredients, you need to be aware of your skin type and how it reacts to certain active ingredients. Even people with perfect, normal skin can experience skin sensitivity and irritation. Therefore, always consult a doctor or dermatologist before using any new products on your skin. It’s also important to follow skin application rules. In this case, you need to use the product correctly to ensure you get the best results for your skin. If you’re not sure what I mean, the basic rule for skin is to start with the thinnest consistency and work your way up to the thickest consistency. This prevents a barrier from forming on the surface, preventing other active ingredients from penetrating the skin. Can I use salicylic acid at night and vitamin C in the morning? Yes, absolutely, this is considered the most effective way to get returns without any adverse side effects. This is because there is enough time between applications to ensure that the skin’s pH levels return to balance. You’ll also find that Vitamin C is rich in antioxidants and is perfect for use in the morning to ensure your skin is protected and looking its healthiest. Due to the small size of salicylic acid molecules, it is an acid that is able to reach the deepest parts of the skin. While this is effective at keeping skin clear, it also increases the risk of irritation and photosensitivity. Therefore, many people prefer to use powerful BHAs in their evening routine without exposure to UV rays, pollution, or harsh weather. Warning: If you avoid using sunscreen every day, none of these ingredients will do what your skin needs. The combination of chemical peels and powerful ingredients increases the risk of further damage to the skin’s surface. Use SPF 50 every day to keep your skin protected and your lipid barrier healthy, even on cloudy days, keeping your skin in top condition.
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