Marketing Tips for Beauty Bloggers
It can be hard to know where to start when entering the world of blogging due to the highly saturated beauty industry, but don’t let that put you off. If you do everything right to properly set up your blog and get your social channels on track, you’ll be the new industry leader in no time! Read on to learn our top tips.
Buy a Domain and Hosting
Don’t rely on name.blogspot.com or something similar, if you want to be taken seriously by brands, you need to self-host. This may sound scary, but it’s very easy to buy a domain, and you can use the same hosting if you want, making setup very easy.
Choose a Design
Whether you use WordPress (like most platforms) or another platform, you can usually choose a theme so that your site displays quickly with a fixed style, and most of the work can be done without a developer. I highly recommend people choose a paid theme over a free one, because a lot of the key things you want (responsive design, detailed CSS styling, etc.) are there, and can be developed further than your traditional basic template.
Get Your Channels
Once you’ve chosen your domain, you’ll want to make sure all of your social channels are available as well. Get them as soon as possible so you don’t miss out. Even if you don’t want to use the platform yet, it might be worth acquiring it ahead of time to reserve a username.
Adopt Tik Tok
Tik Tok is still in its infancy, but it’s become the new hotness and those who adopt the platform quickly will be one step ahead of the competition. Instagram is becoming a very busy place and your voice may get lost, but Tik Tok still offers a great way to reach the masses and quickly establish yourself as a major beauty influencer.
Create Lots of Content
If you really want to rank on Google, each post should be at least 500 words. You should also be producing content on a regular basis. This is why I usually recommend that aspiring bloggers start writing content 3 months before publishing so that they have a backlog of content to plan for and then focus on other tasks like publishing. B. Structure of Social Profiles.
Keyword Research
It might be tempting to write about content that interests you, and you should definitely do that, but you can also benefit from researching how your “competitors” or other websites in your area rank and generate traffic. SEMrush is a great tool for this because you can see the “traffic percentage” which calculates how many people search for that term per month compared to your ranking for that term on Google. If you can find multiple websites with key terms and pages, you can create your own version and get good results in terms of inbound traffic.
Video Video Video
I can’t say it often enough that the future belongs entirely to video. It can be nerve-wracking to step in front of the camera, but the more you do it, the more natural it will feel. Set up a shooting area, get some decent camera equipment (a decent smartphone will do the trick these days) and a tripod, as it needs to be stable. Make sure there’s nothing moving in the background, as this can appear unprofessional and distracting. Plan your video like a blog post, with a good idea of what you’re going to talk about, but without writing a script (unless you really want to).
PR
If you want to be successful on Google and get your brand noticed, you need to appear in magazines, newspapers, radio, and TV. To do this, I recommend adding some beauty writing journalists on Twitter and lending your voice to relevant posts. They’re always in need of case studies or experts speaking on specific topics, and will often link to your site from their publications.
Schedule Social Media Posts
Don’t write all your social media posts at once unless you really have the time. Time is at a premium for most bloggers (as most of us work full-time), so it can be helpful to plan your social media posts ahead of time, either at the beginning of the week or at the beginning of the month. Think about recent posts. So in October, make sure you have a Halloween post on or before the last day. You can use sites like Hootsuite to schedule your posts.
Journorequest
The popular Twitter hashtag Journorequest is a great way to find journalists looking for bloggers or case studies (as mentioned in the link building section). I usually use Tweetdeck to easily browse Journorequest in a nice format. You can also use Journoquest to find brands that might want to work with you. On Tweetdeck, include your brand name in any spelling to ensure you can see when you are mentioned but not directly tagged.
Learn the Basics of Blogging
Whether it’s titles and meta descriptions, heading breakdowns (H1, H2, H3, etc.), or site structure, there are many basic areas of blogging that you need to understand if you want to perform well on Google.
Internal Linking
When writing a blog post, you need to remember that you need three internal links per post. By “internal links” I mean hyperlinks pointing from a blog post to another post on your website. So if you mention other products you’ve written about, you can link to that page on your site, which will help users find more interesting details and help you rank better on Google. Internal linking is one of the most underrated strategies for bloggers.
Attend events
I can’t stress the value of these enough. Whether it’s a beauty event, a marketing event like Take It Offline, or a major conference, you can learn a lot. I should mention that you’ll learn a lot from conference talks, but you’ll learn even more from making connections and networking because the practical advice is invaluable. This also allows you to ask direct questions and receive answers that are relevant to your blog and situation.
Actions
If you really want to see progress, stay motivated, and find opportunities, you should track certain metrics, such as: B. Followers on each social platform. I usually record numbers once a month, on the 1st of each month. This allows me to see when certain channels or platforms are performing well or poorly, which can help me determine if certain actions are working. I also record any features I receive in other publications, as this can be helpful when speaking to other brands.
Set up Google Analytics and Search Console
Search Console (or Webmaster Tools) can help you identify problems with your site, while Google Analytics allows you to measure traffic and conversions (whatever you consider “conversions” to be). GA can also show you where traffic is coming from and to which pages.
Create a Media Kit
When you work with brands, they will often ask for a media kit to review your data and pricing expectations. This not only shows professionalism, but also that you can’t be thick-skinned when it comes to price or terms.
I hope you found this helpful. If you have questions, please feel free to contact us.
DQH Knowledge drop: In your 20s, your skin cell turnover decreases. (Cell turnover is a key component in keeping your skin youthful.) You know what else slows down? Your collagen production. Starting in your 20s, collagen decreases by about 1 percent per year. Should you want to prevent fine lines and wrinkles, start by eliminating behaviors that contribute to premature aging. “If it’s bad for you, it’s bad for your skin,” says dermatologist Michel Somenek.
“Cigarette smoking reduces blood flow to the skin and causes premature wrinkling and a dull skin texture. Making the repeated pursed motion to inhale can also cause smoker’s lines. Alcohol and recreational drugs are toxins for the skin that damage its cellular structure and DNA,” Somenek tells us. “The faster you eliminate vices while you are young, the better chance your skin and body have to recuperate.” Also, adopting an anti-aging routine in your 20s is key. After all, the best offense is a good defense. We spoke to Somenek and experts Joshua Ross and Audrey Kunin to find out more.
Keep reading for the best anti-aging products for your 20s, according to skincare professionals.
Sunscreen
“We all know that the sun is the number one cause of skin aging and starting the prevention in your 20s is very important,” Ross says. “The majority of your sun damage won’t start to appear until you’re in your 30s, so don’t wait until you see it surface or you’ll be behind the curve. Stay ahead of it with a good-quality zinc-based sunscreen worn daily.”
Farmacy Green Defense Daily Mineral Sunscreen
An invisible sunscreen with SPF 30, plus botanical extracts meant to protect skin with tons of antioxidants. Bonus: It’s clean and fine to use under makeup.
Bareminerals Complexion Rescue™ Tinted Moisturizer Broad Spectrum SPF 30
Although we recommend you use your SPF and moisturizer separately, we also understand moments when you don’t have time or energy for that extra step. For those times, this bareMinerals moisturizer is a great thing to have on hand.
Vitamin C Serum
“A great introduction to anti-aging is to start with a vitamin C serum in your morning skincare routine,” Ross says. “It’s a powerful antioxidant that will neutralize free radicals and brighten the skin.” He adds that it’s a great way to counteract the effects of the sun’s harmful rays, which, as previously mentioned, are among the biggest causes of premature aging.
Drunk Elephant C-Firma™ Vitamin C Day Serum
The Drunk Elephant C-Firma is a lightweight serum that promises to give skin a glow by combining the brightening powers of vitamin C with ferulic acid, l-ascorbic acid, and vitamin E. The included sodium hyaluronate is meant to replace hydration loss, so you shouldn’t have to deal with any irritation.
Sunday Riley C.E.O. Rapid Flash Brightening Serum
This potent serum is jam-packed with vitamin C (15 percent, to be exact), which means it’s a potential superstar at both brightening skin and dousing it in antioxidants.
Peptides
Using peptides on your skin has many benefits, says Somenek. “The skin barrier is what defends the body against pollution, UV rays, bacteria, and toxins. It can be damaged by several everyday factors. Using topical peptides aids in building a stronger barrier,” he says. “Peptides comprise elastic fibers, which are a type of protein. These fibers help to make skin appear taut and firm. Peptides can also help repair damaged skin, relieve inflammation, and even out skin tone. Some peptides can kill acne-causing bacteria that is common in 20-somethings.”
Kunin agrees, saying, “Peptides are an excellent entry point for supporting collagen.” She recommends looking for face and eye treatments that contain these collagen-boosting powerhouses.
Charlotte Tilbury Magic Eye Rescue Cream
This Charlotte Tilbury super-emollient eye cream has a base of coconut oil and shea butter (read: it’s incredibly hydrating). Botanicals plus peptides are meant to help reduce dark circles and boost collagen, respectively.
This creamy moisturizer serves up potent collagen-boosting peptides and pycnogenol, and antioxidant-rich vitamin C. “Instead of sitting on top of the skin, peptides penetrate the outer layer so they go deep. The ‘signals’ they send tell the cells to produce elastin and collagen, which are needed for youthful-looking skin,” explains Somenek.
At-Home Peel Pads
Remember that skin cell turnover fiasco we talked about earlier? One way to help support it is by exfoliating. “Exfoliation is important to help keep skin fresh and luminous,” Kunin says. She recommends using at-home peel pads as an easy and effective way to exfoliate.
“The goal in your 20s is to fight the slowing pace of cell turnover. It is wise to use products that gently exfoliate, yet still remove oil and other impurities. Products that have Alpha Hydroxy Acids (AHA) or Beta Hydroxy Acids (BHA) are a good choice.”
According to Somenek, you should only exfoliate two to three times a week. “People of all ages are guilty of over-exfoliating and that can be too much of a good thing,” he says.
Dermadoctor Kakadu C Intensive Vitamin C Peel Pad
A few swipes of this Derma Doctor powerful peel pad promise to leave your skin glowing and smooth, thanks to the seven (yes, seven) types of chemical exfoliants, including AHA and BHA. It also contains vitamin C via Kakadu plum extract for added brightening and antioxidant protection.
KEY INGREDIENTS Kakadu plum extract is sourced from the Kakadu plum, a fruit grown in northern Australia. It contains vitamin C, which restores the skin’s natural barrier, increases collagen production, and soothes irritation.
Dr. Dennis Gross Skincare Alpha Beta® Universal Daily Peel Pads
These are the gold standard of peel pads, with a cult following and over 900 five-star reviews on Sephora. They’re easy to use and contain a blend of anti-aging exfoliating acids.
Emollient Night Cream
“In your 20s, you need to start upping the hydration in your skincare routine. You may have been cautious of over-moisturizing because of acne in your teens, but as you enter your 20s, your skin transitions and becomes drier,” Ross says. “I recommend an emollient night cream added into your evening skincare regimen.”
“Twenty-somethings need to make sure that they are not using creams that will clog their pores and cause excess oil production,” says Somenek. Opt for non-comedogenic products.
Cerave Skin Renewing Night Cream
One great choice is the CeraVe Skin Renewing Night Cream, which is a non-comedogenic night cream that leaves skin soft and glowy. It combines the moisturizing powers of ceramides and hyaluronic acid.
RoC Retinol Correxion Max Hydration Creme
“The best night cream ingredients contain retinol, benzoyl peroxide, and/or salicylic acid or hyaluronic acid. The goal is to moisturize, yet remove excess oil,” says Somenek. This Roc Retinol Correxion cream fits the bill as it contains both hyaluronic acid and retinol so it promises to moisturize while also being non-comedogenic.
