Marketing Tips for Beauty Bloggers

It can be hard to know where to start when entering the world of blogging due to the highly saturated beauty industry, but don’t let that put you off. If you do everything right to set up your blog correctly and get your social channels on track, you’ll be the new industry leader in no time! Read on to learn our top tips.

Buy a Domain and Hosting

Don’t rely on name.blogspot.com or something similar, if you want brands to take you seriously, you need to host it yourself. It may sound scary, but it’s very easy to buy a domain, and you can use the same hosting if you want, making setup very easy.

Choose a Design

Whether you use WordPress (like most platforms) or another platform, you can usually choose a theme so that your site displays quickly with a fixed style, and most of the work can be done without a developer. I highly recommend people choose a paid theme over a free one, because a lot of the key things you want (responsive design, detailed CSS styling, etc.) are there and can be developed further than your traditional basic template.

Get Your Channels

Once you’ve chosen your domain, you’ll want to make sure all of your social channels are available as well. Get them as soon as possible so you don’t miss out. Even if you don’t want to use the platform yet, it might be worth acquiring it ahead of time to reserve a username.

Adopt Tik Tok

Tik Tok is still in its infancy, but it’s become the new hotness and those who adopt the platform soon will be one step ahead of the competition. Instagram is becoming a very busy place and your voice may get lost, but Tik Tok still offers a great way to reach the masses and quickly establish yourself as a major beauty influencer.

Create Lots of Content

If you really want to rank on Google, each post should be at least 500 words. You should also be producing content on a regular basis. This is why I usually recommend that aspiring bloggers start writing content 3 months before publishing so that they have a backlog of content to plan for and then focus on other tasks like publishing. B. Structure of social profiles.

Keyword Research

It may be tempting to write about content that interests you, and you should absolutely do that, but you can also benefit from researching how your “competitors” or other sites in your area rank and generate traffic. SEMrush is a great tool because you can see the “Traffic Percentage” which calculates how many people search for the term per month compared to where you rank for that term on Google. If you can find multiple websites with key terms and pages, you can create your own version and get good results in terms of inbound traffic.

Video Video Video

I can’t say it often enough, the future is video. It can be nerve-wracking to step in front of the camera, but the more you do it, the more natural it will feel. Set up a shooting area, get some decent camera equipment (a decent smartphone will do the trick these days) and a tripod as it needs to be stable. Make sure there’s nothing moving in the background as this can appear unprofessional and distracting. Plan your video like a blog post, with a clear idea of what you’re going to talk about, but without the need for a script (unless you really want to).

If you want to be successful on Google and get your brand noticed, you need to appear in magazines, newspapers, radio, and TV. To do this, I recommend adding some beauty writing journalists on Twitter and lending your voice to relevant posts. They’re always in need of case studies or experts speaking on specific topics, and will often link to your site from their publications.

Scheduling Social Media Posts

Don’t write all your social media posts at once unless you really have the time. Time is at a premium for most bloggers (as most of us work full-time), so it can be helpful to plan your social media posts ahead of time, either early in the week or early in the month. Think about themed posts. So in October, make sure you have a Halloween post on or before the last day. You can use a site like Hootsuite to schedule your posts.

Journorequest

The popular Twitter hashtag Journorequest is a great way to find journalists looking for bloggers or case studies (as mentioned in the link building section). I usually use Tweetdeck to easily browse Journorequest in a nice format. You can also use Journoquest to find brands that might want to work with you. On Tweetdeck, include your brand name in any spelling to make sure you can see when you’re mentioned but not directly tagged.

Learn the Basics of Blogging

Whether it’s titles and meta descriptions, heading breakdowns (H1, H2, H3, etc.), or site structure, there are many basic areas of blogging that you need to understand if you want to perform well on Google.

Internal Links

When writing blog posts, you need to remember that you need three internal links for each post. What I mean by “internal links” are hyperlinks that point from your blog post to another post on your website. So if you mention other products you’ve written about, you can link to that page on your website, which will help users find more interesting details and help you rank better on Google. Internal linking is one of the most underrated strategies for bloggers.

Attend events

I can’t stress the value of these enough. Whether it’s a beauty event, a marketing event like Take It Offline, or a major conference, you can learn a lot. I should mention that you’ll learn a lot from conference talks, but you’ll learn even more from making connections and networking because the practical advice is priceless. This also allows you to ask direct questions and receive answers that are relevant to your blog and situation.

Actions

If you really want to see progress, stay motivated, and look for opportunities, you should track certain metrics, such as: B. Followers on each social platform. I usually record numbers once a month, on the 1st of each month. This allows me to see when certain channels or platforms are performing well or poorly, which can help me determine if certain actions are working. I also record any features I receive in other publications, as this can be helpful when speaking to other brands.

Set up Google Analytics and Search Console

Search Console (or Webmaster Tools) can help you identify problems with your site, while Google Analytics allows you to measure traffic and conversions (whatever you consider “conversions” to be). GA can also show you where traffic is coming from and to which pages.

Create a Media Kit

When you work with brands, they will often ask for a media kit to get an idea of your number and how much you charge. More than anything, this shows professionalism and that they know not to be cheeky about price or terms.

I hope you find this helpful. If you have questions, feel free to contact us.

DQH Can I use salicylic acid first and then vitamin C? It’s easy to create a skincare routine, but knowing how to use it is another thing entirely. In most cases, if you’re not getting the desired skin results, it could be due to the layering of conflicting ingredients. So, is it possible that salicylic acid and vitamin C are such ingredients? Or are these active ingredients the duo that’s been missing from your skincare routine? If you want answers, stick around because today we are going to explain the benefits of salicylic acid and vitamin C and how they can be used in your daily life. What are the benefits of salicylic acid for skin? Salicylic acid is one of the most commonly used beta hydroxy acids and is favored by many people with oily, acne-prone skin. This acid is derived from willow bark, and unlike its water-soluble relatives (called alpha-hydroxy acids), salicylic acid is oil-soluble, which means it can penetrate deeper into the lower layers of the skin. Once it reaches the lower layers, it can help unclog pores of excess sebum, dirt, bacteria, debris, and impurities. This results in clearer skin tones and greater definition. Not only does salicylic acid benefit the underlying layers, but the outer surface of the skin benefits as well. When applied to the skin, salicylic acid removes the buildup of dead skin cells. This is accomplished by breaking the bonds that hold dead cells to the surface. Over time, this can cause the complexion to look dull and prone to acne, blackheads, and other blemishes. If you’d like to learn more about salicylic acid and how it can improve your skin, check out this dedicated blog post from a beauty insider. What are the benefits of vitamin C for skin? Vitamin C is considered one of the most powerful antioxidants, which means it is very effective at fighting free radicals and preventing them from causing further skin damage. Examples of free radicals include pollution, central heating, UV rays and harsh climate. They attack proteins, fats and cell membranes as soon as they come into contact with the skin, causing signs of premature aging such as fine lines and wrinkles as well as hyperpigmentation, flaky patches of skin and loss of elasticity. Many people usually prefer to use vitamin C in their morning routine as this ingredient gives the complexion a radiant glow. You’ll also find that vitamin C can target areas of hyperpigmentation, plumping the skin and reducing the appearance of fine lines and wrinkles. The thing about vitamin C is that there are a lot of outdated studies going back to the 1950s that describe vitamin C as an unstable skin component. Thanks to improvements in modern technology, this is no longer the case as all products now contain a stable form of vitamin C. Visit The Beauty Insider to learn more about vitamin C. So please check out our blog post. Can I use salicylic acid first and then vitamin C? Yes, you absolutely can. In fact, it’s thought that using salicylic acid before using vitamin C ensures it penetrates faster and works faster. This is an efficient way to utilize two power sources, and the reason has to do with pH. For example, the skin’s natural pH is about 4.7, making it slightly acidic. Salicylic acid and vitamin C are also both acidic, and you’ll find that vitamin C is absorbed quickly into the skin. Therefore, using salicylic acid beforehand can increase the acidity of the skin and allow vitamin C to penetrate into the skin faster. While this is considered an effective way to combine two powerful ingredients, you need to be aware of your skin type and how it reacts to certain active ingredients. Even people with perfect, normal skin can experience skin sensitivity and irritation. Therefore, always consult a doctor or dermatologist before using any new products on your skin. It’s also important to follow skin application rules. In this case, you need to use the product correctly to ensure you get the best results for your skin. If you’re not sure what I mean, the basic rule for skin is to start with the thinnest consistency and work your way up to the thickest consistency. This prevents a barrier from forming on the surface, preventing other active ingredients from penetrating the skin. Can I use salicylic acid at night and vitamin C in the morning? Yes, absolutely, this is considered the most effective way to get returns without any adverse side effects. This is because there is enough time between applications to ensure that the skin’s pH levels return to balance. You’ll also find that Vitamin C is rich in antioxidants and is perfect for use in the morning to ensure your skin is protected and looking its healthiest. Due to the small size of salicylic acid molecules, it is an acid that is able to reach the deepest parts of the skin. While this is effective at keeping skin clear, it also increases the risk of irritation and photosensitivity. Therefore, many people prefer to use powerful BHAs in their evening routine without exposure to UV rays, pollution, or harsh weather. Warning: If you avoid using sunscreen every day, none of these ingredients will do what your skin needs. The combination of chemical peels and powerful ingredients increases the risk of further damage to the skin’s surface. Use SPF 50 every day to keep your skin protected and your lipid barrier healthy, even on cloudy days, keeping your skin in top condition.

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