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Deinde’s biotech products herald a new era in anti-aging skincare
Beauty

Deinde’s biotech products herald a new era in anti-aging skincare

2 January 2025


Deinde’s biotech products herald a new era in anti-aging skincare




The skincare industry is booming, offering new approaches to common problems and attracting a new generation focused on skin health and improvement. Anti-aging is, of course, one of the most popular skincare categories, with countless product lines claiming to help—but not all brands are created equal. At first glance, you might not notice anything special about the new Deinde brand and its first three products (all under $100)—but it turns out the brand is using innovative research and formulations to advance our approach to skincare and revolutionize the aging process. With a name that means “next” in Latin, Deinde comes at a pivotal time in the evolution of skincare. Below, you’ll get a comprehensive look at how Deinde’s research and technology set the company apart, and get more information about each product.



About the Brand




While there are countless anti-aging-focused skincare brands on the market today, Deinde offers a new approach, focusing on preventative biotech products. “For decades, the industry has educated consumers to define symptoms of skin aging as problems to be solved and marketed them with empty promises to eliminate them,” said Dominique Gagnon, vice president of consumer brands at Debut. “This has led to a widespread belief that aging is the enemy, and a significant social damage to the self-esteem of girls and women as they age. Along with the recent rise in wellness and preventative healthcare, these positive trends are influencing consumers’ views on skin care and causing them to rethink their approach. We were surprised to find that 77% of skincare enthusiasts now take a preventative approach in their skincare routine, and 70% are more focused on basic skin health than they were a year ago.”



Deinde continues to focus on science, which has helped the company stand out. “Deinde represents a new generation of clean clinical brands: led by a scientific team,” Gagnon told us. “Through our biotech parent company, Debut, we have our own AI-based new ingredient R&D program with multiple PhD students and a team of cosmetic chemists led by three women with extensive experience in researching new ingredients and clinically validated formulas. With this scientific foundation, we see Deinde as an innovation leader to provide consumers with new clinically validated ingredients that fight inflammation and improve skin health.”




“Inflammation” and Naringenin, Explained



Deinde often refers to “inflammation” when describing the skin its products target, a term that refers to chronic, low-grade inflammation caused by environmental stressors. Deinde is ingredient-focused, using a proprietary bioengineered polyphenol called naringenin. “Naringenin is 15 times more effective than niacinamide in fighting inflammation and can reduce inflammation in skin cells by 96%, effectively restoring skin to its pre-exposure state,” Gagnon said. “It has broad antioxidant, anti-inflammatory and anti-aging properties and improved elasticity and hydration in 100% of clinical participants. Naringenin is commonly found in citrus peels and is difficult to extract and stabilize in its natural form. Our bioengineered naringenin creates a highly effective version and delivers a precise dose with each application.”




A New Approach to Skin Care



Deinde is built for “Zillennials” (25-35 years old) and is targeted at consumers who care about protecting and promoting skin health. “These are knowledgeable skin care buyers who visit their dermatologists, do careful research, and rely on science-backed solutions to achieve results,” Gagnon said. “We find that they understand how an anti-inflammatory diet and lifestyle can lead to better health and try to incorporate that into their advanced clinical skin care routines.”




Deinde places a heavy emphasis on clinical performance, but also emphasizes how consumers view their skin every day. “When reimagining active skincare routines, it was important for the team to “focus not only on the clinical performance of our products, but also consider how consumers feel about their skin,” Gagnon tells us. “We believe everyone deserves to feel healthy and beautiful, and it’s our job to support and cheer them on.”



As part of its emphasis on positive self-image, Deinde vowed to never change its image in campaign shoots and ads, which the brand describes as its “For All” philosophy. “We clinically test all Fitzpatrick skin types, [and] we actively seek out models and influencers with diverse skin types, ages, and gender identities,” Gagnon says. “We decided not to cover her skin with makeup. We fundamentally chose to never retouch skin, face, body, nails, or hair in our brand photography. One day, if my dream comes true, our consumers, regardless of style, will drive all of our marketing campaigns.” ” As the skincare industry continues to grow and evolve, Deinde’s consumer-centric, science-based approach seems poised to leave a lasting mark.




Best Deinde Products



01




From 03



Skin Strengthening Serum




Considered Deinde’s hero product, our Skin Strengthening Serum “not only helps protect skin from all five signs of ‘inflammatory aging’ (fine lines, dullness, uneven skin tone, dryness and uneven texture), but it also contains naringenin, tripeptide, hyaluronic acid and vitamin C to boost general skin health, too,” Gagnon tells us. “A creamy serum with a lovely cushion that leaves skin soft, smooth and supple. “It’s truly a multi-functional wonder and an easy upgrade from single-action treatment serums.”



02




From 03


Purifying Whipped Cleanser

This pH-optimized cleanser helps remove stubborn dirt, oil and makeup residue without disrupting the skin barrier, so it’s safe to use morning and night. Squeeze a pea-sized amount into the palm of your hand, add water to create a lather, massage into skin, and rinse with warm water.

03

From 03

Moisturizing Facial Patches

Designed to be as easy to use as possible, this moisturizing facial cream is a lightweight paste that nourishes the skin while protecting it from daily environmental stressors. To use, simply twist the stick upwards and gently glide across the face, massaging the product until absorbed.

DQH Knowledge drop: In your 20s, your skin cell turnover decreases. (Cell turnover is a key component in keeping your skin youthful.) You know what else slows down? Your collagen production. Starting in your 20s, collagen decreases by about 1 percent per year. Should you want to prevent fine lines and wrinkles, start by eliminating behaviors that contribute to premature aging. “If it’s bad for you, it’s bad for your skin,” says dermatologist Michel Somenek. “Cigarette smoking reduces blood flow to the skin and causes premature wrinkling and a dull skin texture. Making the repeated pursed motion to inhale can also cause smoker’s lines. Alcohol and recreational drugs are toxins for the skin that damage its cellular structure and DNA,” Somenek tells us. “The faster you eliminate vices while you are young, the better chance your skin and body have to recuperate.” Also, adopting an anti-aging routine in your 20s is key. After all, the best offense is a good defense. We spoke to Somenek and experts Joshua Ross and Audrey Kunin to find out more. Keep reading for the best anti-aging products for your 20s, according to skincare professionals. Sunscreen “We all know that the sun is the number one cause of skin aging and starting the prevention in your 20s is very important,” Ross says. “The majority of your sun damage won’t start to appear until you’re in your 30s, so don’t wait until you see it surface or you’ll be behind the curve. Stay ahead of it with a good-quality zinc-based sunscreen worn daily.” Farmacy Green Defense Daily Mineral Sunscreen An invisible sunscreen with SPF 30, plus botanical extracts meant to protect skin with tons of antioxidants. Bonus: It’s clean and fine to use under makeup. Bareminerals Complexion Rescue™ Tinted Moisturizer Broad Spectrum SPF 30 Although we recommend you use your SPF and moisturizer separately, we also understand moments when you don’t have time or energy for that extra step. For those times, this bareMinerals moisturizer is a great thing to have on hand. Vitamin C Serum “A great introduction to anti-aging is to start with a vitamin C serum in your morning skincare routine,” Ross says. “It’s a powerful antioxidant that will neutralize free radicals and brighten the skin.” He adds that it’s a great way to counteract the effects of the sun’s harmful rays, which, as previously mentioned, are among the biggest causes of premature aging. Drunk Elephant C-Firma™ Vitamin C Day Serum The Drunk Elephant C-Firma is a lightweight serum that promises to give skin a glow by combining the brightening powers of vitamin C with ferulic acid, l-ascorbic acid, and vitamin E. The included sodium hyaluronate is meant to replace hydration loss, so you shouldn’t have to deal with any irritation. Sunday Riley C.E.O. Rapid Flash Brightening Serum This potent serum is jam-packed with vitamin C (15 percent, to be exact), which means it’s a potential superstar at both brightening skin and dousing it in antioxidants. Peptides Using peptides on your skin has many benefits, says Somenek. “The skin barrier is what defends the body against pollution, UV rays, bacteria, and toxins. It can be damaged by several everyday factors. Using topical peptides aids in building a stronger barrier,” he says. “Peptides comprise elastic fibers, which are a type of protein. These fibers help to make skin appear taut and firm. Peptides can also help repair damaged skin, relieve inflammation, and even out skin tone. Some peptides can kill acne-causing bacteria that is common in 20-somethings.” Kunin agrees, saying, “Peptides are an excellent entry point for supporting collagen.” She recommends looking for face and eye treatments that contain these collagen-boosting powerhouses. Charlotte Tilbury Magic Eye Rescue Cream This Charlotte Tilbury super-emollient eye cream has a base of coconut oil and shea butter (read: it’s incredibly hydrating). Botanicals plus peptides are meant to help reduce dark circles and boost collagen, respectively. This creamy moisturizer serves up potent collagen-boosting peptides and pycnogenol, and antioxidant-rich vitamin C. “Instead of sitting on top of the skin, peptides penetrate the outer layer so they go deep. The ‘signals’ they send tell the cells to produce elastin and collagen, which are needed for youthful-looking skin,” explains Somenek. At-Home Peel Pads Remember that skin cell turnover fiasco we talked about earlier? One way to help support it is by exfoliating. “Exfoliation is important to help keep skin fresh and luminous,” Kunin says. She recommends using at-home peel pads as an easy and effective way to exfoliate. “The goal in your 20s is to fight the slowing pace of cell turnover. It is wise to use products that gently exfoliate, yet still remove oil and other impurities. Products that have Alpha Hydroxy Acids (AHA) or Beta Hydroxy Acids (BHA) are a good choice.” According to Somenek, you should only exfoliate two to three times a week. “People of all ages are guilty of over-exfoliating and that can be too much of a good thing,” he says. Dermadoctor Kakadu C Intensive Vitamin C Peel Pad A few swipes of this Derma Doctor powerful peel pad promise to leave your skin glowing and smooth, thanks to the seven (yes, seven) types of chemical exfoliants, including AHA and BHA. It also contains vitamin C via Kakadu plum extract for added brightening and antioxidant protection. KEY INGREDIENTS Kakadu plum extract is sourced from the Kakadu plum, a fruit grown in northern Australia. It contains vitamin C, which restores the skin’s natural barrier, increases collagen production, and soothes irritation. Dr. Dennis Gross Skincare Alpha Beta® Universal Daily Peel Pads These are the gold standard of peel pads, with a cult following and over 900 five-star reviews on Sephora. They’re easy to use and contain a blend of anti-aging exfoliating acids. Emollient Night Cream “In your 20s, you need to start upping the hydration in your skincare routine. You may have been cautious of over-moisturizing because of acne in your teens, but as you enter your 20s, your skin transitions and becomes drier,” Ross says. “I recommend an emollient night cream added into your evening skincare regimen.” “Twenty-somethings need to make sure that they are not using creams that will clog their pores and cause excess oil production,” says Somenek. Opt for non-comedogenic products. Cerave Skin Renewing Night Cream One great choice is the CeraVe Skin Renewing Night Cream, which is a non-comedogenic night cream that leaves skin soft and glowy. It combines the moisturizing powers of ceramides and hyaluronic acid. RoC Retinol Correxion Max Hydration Creme “The best night cream ingredients contain retinol, benzoyl peroxide, and/or salicylic acid or hyaluronic acid. The goal is to moisturize, yet remove excess oil,” says Somenek. This Roc Retinol Correxion cream fits the bill as it contains both hyaluronic acid and retinol so it promises to moisturize while also being non-comedogenic.
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