Deinde’s Biotech-Driven Products Usher in a New Era of Anti-Aging Skincare
The skincare industry is booming, offering fresh approaches to common concerns as well as drawing in new generations focused on the health and improvement of their skin. Of course, anti-aging is one of the most popular skincare categories, with countless product lines claiming to help—but not all brands are created equal. At first glance, you might not notice what makes new brand Deinde and its three initial products (all under $100) so special—but it turns out the brand is employing innovative research and formulations to revolutionize our approach to skincare and aging. With a name translating to the Latin word for “Next,” Deinde comes at a pivotal moment in the evolution of skincare. Ahead, learn all about how the research and technology of Deinde set it apart, plus get more info on each product.
About the Brand
While countless skincare brands focused on anti-aging are on the market today, Deinde offers a fresh approach by focusing on preventative, biotech-driven products. “The industry is built on decades of training consumers to define the symptoms of skin aging as problems to combat and selling them on the empty promise of erasing those problems,” says Debut VP of consumer brands Dominique Gagnon. “This has created both a rampant belief that aging is the enemy, as well as profound societal damage to self-esteem as girls and women age. With the recent rise of wellness and preventative health care, these positive trends are extending into how consumers view their skincare, causing them to reevaluate their approach. We were surprised that 77% of skincare enthusiasts are now taking a preventative approach to their skincare routine, with 70% paying more attention to their core skin health than just a year ago.”
Deinde keeps the focus on science, which helps it to stand out from the pack. “Deinde is representative of a new generation of clean clinical brands: scientific team-led,” Gagnon tells us. “With our biotech parent company, Debut, we have in-house an AI-based new ingredient R&D program, with a host of PhDs and a women-led team of three cosmetic chemists with expertise working with novel ingredients and clinical-instrumentation-proven formulation. With that scientific foundation, we envision Deinde as an innovation leader in offering consumers new clinically proven ingredients that tackle ‘inflammaging’ and transform skin health.”
“Inflammaging” and Naringenin, Explained
Deinde often mentions “inflammaging” when describing the skin concerns that its products target, and the term refers to chronic, low-level inflammation occurring from environmental stressors. With a focus on ingredients, Deinde uses a proprietary, biotech-derived polyphenol called naringenin. “Naringenin outperforms niacinamide by 15 times in quenching inflammaging, effectively resetting the skin back to its pre-stressed state by reducing inflammaging in skin cells by 96%,” Gagnon says. “It has a wide range of antioxidant, anti-inflammatory, and anti-aging properties and improved elasticity and moisture in 100% of clinical participants. Typically found in a citrus peel, naringenin is challenging to extract and stabilize in its natural form. Our biotech-derived and manufactured naringenin produces a version that’s high-potency and delivers precision dosage with every application.”
A New Approach to Skincare
Designed with “zillennials” (ages 25-35) in mind, Deinde is for consumers who care about protecting their skin and promoting its health. “These are knowledgeable skincare buyers who go to dermatologists, do their research diligently, and rely on science-backed solutions to deliver results”, Gagnon says. “We are finding that they understand how an anti-inflammatory diet and lifestyle lead to better health and are looking to integrate that into an advanced clinical skincare routine.”
Deinde is adamant about clinical performance yet also emphasizes how consumers feel about their skin on a daily basis. “Finally, in reimagining a proactive skincare regimen, the team felt it important not only to focus on the clinical performance of our products, but also to champion how our consumers feel about their skin,” Gagnon tells us. “We believe everyone deserves to feel healthy and beautiful, and our job is to support and cheer them on.”
As part of this emphasis on positive self-image, Deinde vows to never alter images in campaign shoots and advertising, in what the brand calls its “For All” philosophy. “We conduct our clinical testing with all Fitzpatrick skin types, [and] we actively look for models and influencers who have different skin types, ages, and gender identities,” Gagnon says. “We have chosen not to hide their skin with makeup. And we have, as a rule, chosen never to retouch skin, faces, bodies, nails, or hair in our brand photography. One day, if my dreams came true, our consumers, in all their diverse styles, would make up all of our marketing.” As the skincare industry continues to grow and evolve, Deinde’s consumer-focused, science-backed approach seems primed to make a lasting mark.
The Best Deinde Products
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Skin-Strengthening Serum
Considered the Deinde hero product, “our Skin-Strengthening Serum not only helps protect skin against all five signs of ‘inflammaging’ (fine lines, dullness, uneven tone, dryness, and uneven texture), but promotes overall skin health with naringenin, tri-peptides, hyaluronic acid, and vitamin C,” Gagnon tells us. “A milky serum with a beautiful cushion, it leaves skin soft, smooth, and supple. It truly is a multi-functional marvel and is an easy upgrade from more singular-benefit-focused treatment serums.” We’re sold.
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Purifying Whipped Cleanser
This pH-optimized cleanser helps remove stubborn dirt, oil, and makeup residue without stripping your skin’s barrier, making it safe to use both morning and evening. Squeeze a pea-sized amount in the palm of your hand and add water to create a lather as you massage it into the skin before rinsing with warm water.
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Moisture-Locking Face Stick
Designed with the easiest application in mind, the Moisture-Locking Face Stick is a lightweight balm that aids in nourishing the skin while protecting from daily environmental stressors. To use, simply twist the stick up, gently glide it all over the face, and massage the product in afterwards until absorbed.
DQH Knowledge drop: In your 20s, your skin cell turnover decreases. (Cell turnover is a key component in keeping your skin youthful.) You know what else slows down? Your collagen production. Starting in your 20s, collagen decreases by about 1 percent per year. Should you want to prevent fine lines and wrinkles, start by eliminating behaviors that contribute to premature aging. “If it’s bad for you, it’s bad for your skin,” says dermatologist Michel Somenek.
“Cigarette smoking reduces blood flow to the skin and causes premature wrinkling and a dull skin texture. Making the repeated pursed motion to inhale can also cause smoker’s lines. Alcohol and recreational drugs are toxins for the skin that damage its cellular structure and DNA,” Somenek tells us. “The faster you eliminate vices while you are young, the better chance your skin and body have to recuperate.” Also, adopting an anti-aging routine in your 20s is key. After all, the best offense is a good defense. We spoke to Somenek and experts Joshua Ross and Audrey Kunin to find out more.
Keep reading for the best anti-aging products for your 20s, according to skincare professionals.
Sunscreen
“We all know that the sun is the number one cause of skin aging and starting the prevention in your 20s is very important,” Ross says. “The majority of your sun damage won’t start to appear until you’re in your 30s, so don’t wait until you see it surface or you’ll be behind the curve. Stay ahead of it with a good-quality zinc-based sunscreen worn daily.”
Farmacy Green Defense Daily Mineral Sunscreen
An invisible sunscreen with SPF 30, plus botanical extracts meant to protect skin with tons of antioxidants. Bonus: It’s clean and fine to use under makeup.
Bareminerals Complexion Rescue™ Tinted Moisturizer Broad Spectrum SPF 30
Although we recommend you use your SPF and moisturizer separately, we also understand moments when you don’t have time or energy for that extra step. For those times, this bareMinerals moisturizer is a great thing to have on hand.
Vitamin C Serum
“A great introduction to anti-aging is to start with a vitamin C serum in your morning skincare routine,” Ross says. “It’s a powerful antioxidant that will neutralize free radicals and brighten the skin.” He adds that it’s a great way to counteract the effects of the sun’s harmful rays, which, as previously mentioned, are among the biggest causes of premature aging.
Drunk Elephant C-Firma™ Vitamin C Day Serum
The Drunk Elephant C-Firma is a lightweight serum that promises to give skin a glow by combining the brightening powers of vitamin C with ferulic acid, l-ascorbic acid, and vitamin E. The included sodium hyaluronate is meant to replace hydration loss, so you shouldn’t have to deal with any irritation.
Sunday Riley C.E.O. Rapid Flash Brightening Serum
This potent serum is jam-packed with vitamin C (15 percent, to be exact), which means it’s a potential superstar at both brightening skin and dousing it in antioxidants.
Peptides
Using peptides on your skin has many benefits, says Somenek. “The skin barrier is what defends the body against pollution, UV rays, bacteria, and toxins. It can be damaged by several everyday factors. Using topical peptides aids in building a stronger barrier,” he says. “Peptides comprise elastic fibers, which are a type of protein. These fibers help to make skin appear taut and firm. Peptides can also help repair damaged skin, relieve inflammation, and even out skin tone. Some peptides can kill acne-causing bacteria that is common in 20-somethings.”
Kunin agrees, saying, “Peptides are an excellent entry point for supporting collagen.” She recommends looking for face and eye treatments that contain these collagen-boosting powerhouses.
Charlotte Tilbury Magic Eye Rescue Cream
This Charlotte Tilbury super-emollient eye cream has a base of coconut oil and shea butter (read: it’s incredibly hydrating). Botanicals plus peptides are meant to help reduce dark circles and boost collagen, respectively.
This creamy moisturizer serves up potent collagen-boosting peptides and pycnogenol, and antioxidant-rich vitamin C. “Instead of sitting on top of the skin, peptides penetrate the outer layer so they go deep. The ‘signals’ they send tell the cells to produce elastin and collagen, which are needed for youthful-looking skin,” explains Somenek.
At-Home Peel Pads
Remember that skin cell turnover fiasco we talked about earlier? One way to help support it is by exfoliating. “Exfoliation is important to help keep skin fresh and luminous,” Kunin says. She recommends using at-home peel pads as an easy and effective way to exfoliate.
“The goal in your 20s is to fight the slowing pace of cell turnover. It is wise to use products that gently exfoliate, yet still remove oil and other impurities. Products that have Alpha Hydroxy Acids (AHA) or Beta Hydroxy Acids (BHA) are a good choice.”
According to Somenek, you should only exfoliate two to three times a week. “People of all ages are guilty of over-exfoliating and that can be too much of a good thing,” he says.
Dermadoctor Kakadu C Intensive Vitamin C Peel Pad
A few swipes of this Derma Doctor powerful peel pad promise to leave your skin glowing and smooth, thanks to the seven (yes, seven) types of chemical exfoliants, including AHA and BHA. It also contains vitamin C via Kakadu plum extract for added brightening and antioxidant protection.
KEY INGREDIENTS Kakadu plum extract is sourced from the Kakadu plum, a fruit grown in northern Australia. It contains vitamin C, which restores the skin’s natural barrier, increases collagen production, and soothes irritation.
Dr. Dennis Gross Skincare Alpha Beta® Universal Daily Peel Pads
These are the gold standard of peel pads, with a cult following and over 900 five-star reviews on Sephora. They’re easy to use and contain a blend of anti-aging exfoliating acids.
Emollient Night Cream
“In your 20s, you need to start upping the hydration in your skincare routine. You may have been cautious of over-moisturizing because of acne in your teens, but as you enter your 20s, your skin transitions and becomes drier,” Ross says. “I recommend an emollient night cream added into your evening skincare regimen.”
“Twenty-somethings need to make sure that they are not using creams that will clog their pores and cause excess oil production,” says Somenek. Opt for non-comedogenic products.
Cerave Skin Renewing Night Cream
One great choice is the CeraVe Skin Renewing Night Cream, which is a non-comedogenic night cream that leaves skin soft and glowy. It combines the moisturizing powers of ceramides and hyaluronic acid.
RoC Retinol Correxion Max Hydration Creme
“The best night cream ingredients contain retinol, benzoyl peroxide, and/or salicylic acid or hyaluronic acid. The goal is to moisturize, yet remove excess oil,” says Somenek. This Roc Retinol Correxion cream fits the bill as it contains both hyaluronic acid and retinol so it promises to moisturize while also being non-comedogenic.
